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YouTube Ads: Understand how YouTube can be a key part of your campaign

The way of consuming content is changeable and is constantly changing. A few years ago, blogs were the sensation of the internet. Over time, social networks have emerged and have become one of the main sources of online entertainment. Today, it is possible to say that we are in the age of videos. And when we talk about video, it is impossible not to mention YouTube, the champion of access. So, you need to know YouTube Ads!

Although it is not a new content format, video is by far one of the most attractive. It is also one of the most consumed. Not by chance, all social networks now have features that allow the posting and sharing of videos of different formats and sizes.

According to a research conducted by VidMob, an artificial intelligence platform for marketing, Youtube grew by 53% in 2019, compared to 2018. Data from the network itself inform that almost a third of internet users, that is, about 2 billion people, are present on the platform.

This represents more than 1 billion hours of content watched per day, in more than 100 countries. Now, imagine what this could mean for marketing. A gold mine to be explored, isn't it? And at that point comes YouTube Ads, which can become a key part of a campaign. 

To learn all about YouTube Ads and its features, keep following our article!

What is YouTube Ads

If you consume content on YouTube, you have certainly come across an ad on the platform's videos. Whether at the beginning or in the middle, they are always present.

These ads are created through YouTube Ads, which is a paid media service for advertising on the platform. It works through ads inserted in user-watched videos.

YouTube Ads is part of Google Ads. Therefore, campaign planning, audience configuration, budget adjustment and monitoring of metrics, for example, are done by the platform.

Using segmentation tools, it is possible to make a brand reach users who are part of its target audience and can become potential customers. 

Learn about ad formats on YouTube Ads

There are five different types of ad formats on YouTube Ads. Each of them has a specific function, and it is possible to choose the best option according to your marketing strategy.

Let's check out a little more about each of them:

  • Bumper Ads

Bumper Ads are short ads, up to six seconds long. This ad template cannot be ignored, that is, the “Skip ad” option does not apply to Bumper Ads. Therefore, in these cases, it is important to pay special attention to the content, after all, as it is mandatory, the consumer will need to watch it. This can be good, because it makes the viewer know your product, or bad, because it can cause the feeling of lack of option.

  • In-stream

This type of ad has a longer duration and can be shown both at the beginning and in the middle of the video, interrupting the original content. In-stream can be skippable or non-skippable. That is, it is up to you to choose whether users will be able to skip content after six seconds or will be forced to watch the advertisement until the end. 

  • Discovery

Discovery video ads are related to discovering new content. When the user searches for a keyword, this is the type of ad that will appear on the search screen. It also appears as a suggestion in the recommendations of related videos, always with the mention “Ad”, so that the user knows that it is an advertisement.

  • masterhead

The top of the YouTube homepage is called Masterhead, and is also used for ads! However, this place has a prominent place, and the ad must be submitted for review by a Google sales representative. In this case, ad approval can take up to 24 hours. 

  • Video Action 

Finally, we have the Video Action ads. This format is the most recent and was created during the pandemic. Due to social isolation, many stores were behind closed doors for months, so merchants needed to find new ways to sell in the digital environment. And YouTube was not left out of this rising market. With Video Action ads, you can browse a product catalog, view prices and click on a button that takes you straight to shopping. This type of ad can appear on the home page, on the video watch screen, or on Google partner apps.

YouTube Ads

Which format to choose?

After knowing all the ad formats for YouTube Ads, the main question is: which format to choose? And it is an important question, as each format presents better results for a certain type of objective. 

The good news is that the platform itself offers guidance on the best formats for the purpose of your campaign! When creating an ad, you can choose between the following goals:

  • Sales;
  • Prospects;
  • Website traffic;
  • Weighting of product and brand;
  • Brand reach and awareness;
  • Promotion of applications;
  • Create a campaign without the guidance of a goal.

Based on your choice of goal and the length of your video, the platform will show you the most appropriate options for your type of campaign. Very cool, is not it? 

How much does it cost to advertise on YouTube Ads?

This is a question with no single answer. Ad values ​​on YouTube can vary depending on a few factors, and the exact cost per view is reported during campaign setup.

This is because the CPV (cost per view), for example, can vary according to the segmentation. If it is more restricted and with high competition for the target audience, the value per view will be more expensive. In this case, the charge is only made if the user watches at least 30 seconds of the video.

With CPC (cost per click), the advertiser only pays each time a user clicks on the ad. Therefore, it is not possible to state precisely how much it costs to advertise on YouTube Ads.

How do I start advertising on YouTube?

To advertise on YouTube, you need to have an account on Google Ads linked to your channel on the platform! All ad settings are chosen through the Google ad manager. There, you can adjust all of your ad's specifications to reach the stipulated audience.

If you need help with your ad settings on YouTube Ads, AGX has the ideal solution for you! We are a marketing agency Google Partners. That is, we are certified by Google partners and have knowledge to assist you in this process. We are even certified in Video Ads, which makes us experts in the subject! Talk to us on WhatsApp or leave your questions in the comments.

Is it really worth advertising on YouTube Ads?

As shown earlier, videos are the biggest trend of the moment. And it is impossible to deny that YouTube is the largest and best known platform in this segment. Over 1 billion hours watched every day, the network presents a wide range of opportunities. After all, with so many users and videos on different topics, it’s practically impossible for your target audience not to be on YouTube. 

The platform is even launching new features to adapt to video consumers of the Z and Alpha generations and, in this way, deliver content to many more users. This functionality comes to compete with famous applications like Tik Tok, for example, and allows the creation of videos of up to 60 seconds, vertically. THE YouTube Shorts is still in the testing phase, but should arrive in the United States in March. So, were you curious about this news? If you want to know more about it, tell us here in the comments!

In view of the constant innovation and evolution of the platform, in addition to the renovation to adapt to market news, it is possible to note that YouTube is much more than just a platform for displaying videos; he is a community! Therefore, it is the ideal place to invest in ads. 

So, have you ever invested in ads on YouTube Ads? Now that you know a little more about the subject, what do you think about trying in your next campaign?

 

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